Did you know that, according to the CEO and Co-founder of Anvl Robin Fleming, the manufacturing industry is going to see an increased investment in tools that are data-driven, as well as the adoption of solutions that are mobile?
The fact is that, in many industries, including the manufacturing industry, many high-tech changes are occurring.
And when it comes to the way to increase sales in our highly modern world, it’s important to know how to use the right strategies.
However, if you’re a manufacturing decision-maker or marketing manager and you don’t know what these strategies are, this can be quite stressful.
Fortunately, in this article, we’ll review the profitable ways manufacturers can increase sales. Finally, you can increase your manufacturing sales and make more money than ever. Read on to learn more.
1. Have A Website With Strong CTAs
Because of the highly digital world we live in, it’s important for manufacturing companies that want to bring their sales up to have a website with strong CTAs. First off, it helps to explain what a CTA, short for call-to-action, is.
Basically, a CTA is a line of text or image that prompts your customers, leads, and website visitors to take an action you want them to take.
For example, say a customer is reading a blog post about manufacturing that you posted online to attract visitors to your website and also to build up the number of potential leads you’re in touch with.
If at the end of that article, you invite visitors to learn more with an eBook they download in exchange for their email, then you can get them on your mailing list, which will, in turn, bring up the number of leads you have.
However, if you don’t have a CTA or it isn’t clear what the person visiting the web page is supposed to do, then you wouldn’t be able to add to your leads list.
This is because they simply wouldn’t know what it is they’re supposed to do to become your lead.
When it comes to CTAs that drive up manufacturing sales, there are two types we recommend.
One of these is RFQ, or request for quotation. With this type of CTA, you’ll end the content your visitors are experiencing on your website with the opportunity for them to request a quote for your services.
The other is direct online sales. When you use this type of CTA, you’ll be leading your visitor directly to a page where they can buy what you’re selling.
2. Content Marketing And SEO
Whether a company is focusing more on B2B marketing, B2C marketing, or another type of marketing, content marketing and SEO should be a big part of their sales and marketing strategy. To do this correctly, there are several steps you have to take.
First of all, you have to think about your ideal customer and what type of content you think they’d be interested in reading or viewing.
Then, think about what keywords they’d be using when searching for this type of content online. The reason this is important to do is that it’s good for SEO, or search engine optimization.
The more you improve your SEO efforts, the more likely your clients will be likely to find you. It’s smart to use different SEO strategies and create different content types to attract more customers.
3. Target Paid Search And Display Ads
In addition to getting organic search engine results through your SEO efforts, it’s important to cover all your bases by using target paid search and display ads. This way, your clients will be more likely to find your business, especially as you build up your search engine presence with SEO.
4. Targeted Social Ads
Another important element of manufacturer marketing is target social ads. After all, people spend a large amount of time on social media platforms such as Instagram, Facebook, and Tik Tok, and it’s important to get their attention there.
By creating targeted social ads, you can reach your customers when they’re spending time on social media platforms.
5. Social Posting
It’s also smart to do social posting on profiles and in groups that congregate target markets. This way, you can get in touch with your customers in the online areas where they spend a lot of time together, these online communities where they discuss industry trends and provide advice.
Another great thing about taking part in these groups is that you can learn a bit more about your customer base, such as their pain points, and use this to improve both your services and digital marketing strategies.
6. List-Building Through Lead Generation Magnets
One of the most important things you need to do to up your sales is by building up your list of leads. This way, you have the contact information necessary to follow up with your leads, interest them in what you have to offer, and nurture them as leads.
However, if you don’t have much of a list, then this strategy isn’t going to be as effective. This is why it’s so important to build up your list through lead generation magnets.
For example, you could put together an eBook about an important topic in the manufacturing industry that your clients could benefit from reading.
You could offer this eBook in exchange for their email, after which you could stay in touch now that they were your lead.
Another good lead generation magnet option is a webinar. This is an opportunity for your potential customers to learn from you. Additionally, as it’s live, they’ll feel that they’ve made a personal connection with you.
This can be a great way to get their contact information, converting them into leads—and it also builds trust in your brand as your potential customers will feel they know you a bit from spending some time with you in the webinar.
7. Email Marketing
Once you have your potential customers’ contact information, it’s important to use email marketing to nurture leads and make offers. To do this effectively, you should have a marketing campaign set up that will send emails at specific times during the buyer journeys.
This way, you can nurture your leads over time, sending them emails that are personalized, informative, and engaging, so that they become more interested in your brand.
Then, when they’re looking for a solution in the manufacturing industries, they’ll think of you first—especially if you time an email with an offer just right so they get it when they’re looking for that solution.
Additionally, you need to optimize the emails you send out. This means creating subject lines that bring up the email open rate.
It also means designing the emails and creating content in such a way that the click-through rate is high.
8. Get Interviewed On The Right Podcasts
It’s also important to get interviewed on podcasts that your target market listens to and watches. Because they already consider the host an authority in the manufacturing field, this will make them more interested in your business than in your competitors’ businesses.
Additionally, they’ll feel they have more of a personal connection with you from having heard you speak on the podcast. This builds client trust.
Lastly, this is an excellent way to acquire a backlink to your website to improve your visibility on search engines. See Content Marketing and SEO above.
9. Increase Sales Through Current Customers
To increase your sales, one of the most important strategies is to do by selling to your current customers. Find ways to encourage them to buy more and in more quantity. They’re already a lead and know you, so this can be quite an effective strategy.
10. Ask Current Customers For Referrals
Finally, you’ll want to ask your current customers for referrals. Word of mouth is an incredibly powerful form of marketing, so this can be a great strategy to add in addition to what marketing you’re doing out there yourself to attract new leads and customers.
Need More Information?
Now that you’ve learned about profitable ways you can increase sales as a manufacturer, you might need more information. Maybe you want to learn more about how to create an email marketing campaign from start to finish.
Or maybe you want help figuring out how to create a specific content type, like video.
Whatever information you need, we can help.