Lead Generation Services for Canada and the United States
Get found when potential customers are actively searching for the services you provide. I build and operate lead-generation systems for contractors, local service businesses and professional service providers across Canada and the United States.
Build a search presence your business owns, generate enquiries through SEO and Google Ads, rent access to an established lead asset or explore a performance-based partnership.
SEO • Local SEO • Google Ads • Exclusive Leads • Lead-Generation Websites • Call Tracking
Many businesses already have a website, post on social media, rely on referrals or have tried Google Ads and SEO. Yet the phone is still inconsistent.
The website receives visits without producing enough enquiries. Advertising costs rise. Referrals come in waves. Shared lead platforms send the same customer to several competitors.
The problem is often that search visibility, advertising, the offer, the conversion path and lead tracking are not working as one system.
Lead generation should connect the moment someone searches for a service to the moment that person calls, requests an estimate, books a consultation or becomes a customer.
Lead generation services help a business attract, capture and convert potential customers.
For a local service business, a useful lead is not merely an email address. It is a person with a genuine need who is considering hiring someone.
That may be a homeowner requesting a roofing estimate, a property owner calling about a leaking basement, a builder searching for an excavation contractor or a business looking for a specialized service provider.
A complete system can combine SEO, Local SEO, Google Business Profile optimization, Google Ads, service pages, location pages, landing pages, call tracking and form tracking.
Cold outreach tries to create interest. Search-based lead generation captures demand that already exists.
Searches such as “concrete contractors near me,” “emergency roof repair,” “basement waterproofing company” and “excavation contractor” reveal an active problem or buying intention.
I identify the searches that matter, build the pages and campaigns needed to compete for them, and give the visitor a clear reason to contact your business.
That can involve organic rankings, Google Maps visibility, paid search or a combination of all three.
The right lead system depends on what you sell, where you operate, how valuable a customer is and how quickly you need results. These services can operate independently or as parts of one customer-acquisition system.
SEO helps your business appear when potential customers search for your services, the problems you solve and the locations you serve.
The work can include keyword and market research, service pages, location pages, technical improvements, internal linking, authority development and conversion-focused content.
The goal is not simply more visitors. It is more commercially valuable searches becoming calls, forms and customers.
For contractors and local service businesses, Google Maps can be one of the most valuable sources of new customers.
A local campaign may include Google Business Profile optimization, category and service selection, review strategy, local landing pages, citation consistency, map-rank tracking and service-area expansion.
Your profile, website, service pages, location pages and reviews should reinforce one another. Learn more about my Local SEO services.
Google Ads can place your business in front of potential customers more quickly while organic visibility develops.
Campaigns may include high-intent keyword targeting, service-specific ad groups, geographic targeting, negative keywords, call ads, landing pages, call tracking and form tracking.
The objective is not to buy as much traffic as possible. It is to spend money on searches likely to produce customers and remove waste from searches unlikely to convert.
Some businesses need a better company website. Others need a dedicated website or landing-page system built specifically to produce calls and enquiries.
A lead-generation website may be owned by the client or operated independently and assigned under a rental, pay-per-lead or performance arrangement.
These assets are structured around service demand, target locations, customer questions, trust signals, calls to action, tracked phone numbers and quote-request forms.
Many lead marketplaces sell the same customer information to several businesses. Contractors then race to return the call and compete heavily on price.
Where an exclusive arrangement is available, calls and forms are routed to one assigned business in the market.
The contractor receives an enquiry generated because someone found the search asset while looking for a relevant service—not a spreadsheet of old contacts. Availability depends on the territory and existing partnerships.
Traffic alone does not tell you whether the marketing is working.
A campaign can track phone calls, form submissions, quote requests, landing pages, lead sources, call duration, services requested, jobs won and revenue attributed.
A monthly SEO campaign may focus on calls and forms. A pay-per-lead arrangement requires a clear lead definition. A revenue-share partnership requires reliable reporting from enquiry through collected revenue.
Not every company needs the same commercial arrangement. Some want to own the entire system. Others want access to opportunities without funding the complete build and ranking process themselves.
Your company owns the website, content and campaign assets.
This model suits established businesses that want to build long-term authority under their own brand through SEO, Local SEO, Google Ads and ongoing content development.
You fund the campaign and retain the long-term value created by the asset.
You rent access to calls and forms generated by a website or search asset that I own and operate.
This can provide a faster path into a market where the asset already has rankings, traffic or established lead flow.
The rental reflects the market, target services, strength of the asset and value of the opportunities produced.
You pay for calls or form enquiries that meet agreed qualification standards.
The definition may include the correct service and location, genuine contact information, reasonable project intent and a minimum call duration.
This model works best when the service area, project types and lead criteria can be clearly defined.
I receive an agreed percentage of revenue generated from tracked opportunities.
This can reduce upfront marketing cost and align both parties around results, but it requires transparent tracking of calls, quotes, jobs, deposits and collected revenue.
Revenue share generally fits higher-value services with reliable follow-up and reporting.
A shared lead may have already spoken to several contractors before you return the call. The homeowner can be overwhelmed, highly price-focused and less likely to respond.
Search-generated leads work differently. The person finds a website, ad or Google Business Profile while actively researching the service. Under an exclusive arrangement, that enquiry is routed directly to one partner.
Contractors are one of my primary areas of focus because one qualified project can be worth thousands or tens of thousands of dollars. The campaign should be built around the work the company actually wants—not merely the largest possible lead count.
A contractor lead system can target larger projects, emergency services, profitable specialties, commercial opportunities and selected service areas.
The strategy should account for average job value, close rate, seasonality, crew capacity, service radius and the types of work the contractor does not want.
Read the current guide to contractor lead-generation services. That content can later be redirected to a dedicated service page without removing this section.
Concrete lead generation can target driveways, patios, walkways, stamped concrete, garage slabs, shop floors, pads, foundations, footings, pool decks and commercial flatwork.
My own concrete lead asset produced CA$10,440 in recorded performance payments through June 16, 2026. At the agreed 10% share, that represents approximately CA$104,400 in tracked contractor revenue.
Read more about concrete contractor leads.
Roofing searches are often urgent and commercially valuable. Customers may be dealing with active leaks, storm damage, aging shingles or a roof requiring complete replacement.
A campaign can target roof replacement, emergency repairs, shingle roofing, metal roofing, flat roofing, commercial roofing, inspections and related exterior services.
Lead qualification matters because the value of a full replacement enquiry is very different from a request to repair one shingle.
Foundation and waterproofing searches often begin with symptoms such as water in the basement, leaking walls, foundation cracks, wet floors after rain or exterior drainage problems.
The campaign can connect these symptoms to exterior waterproofing, crack repair, weeping tile, French drains, sump systems, excavation and structural foundation services.
One recent SEO-generated opportunity became an accepted CA$40,000 exterior basement waterproofing and foundation repair project. Read more about foundation repair leads.
Excavation companies may serve residential, commercial, industrial and infrastructure markets. A broad campaign can attract everything from small backyard work to major site-servicing projects.
A focused system can target site preparation, sewer replacement, septic systems, drainage, foundation excavation, demolition, trenching, grading, utility installation, roadwork and culverts.
The campaign should reflect the company’s equipment, crew capacity, geographic reach and preferred project size.
Driveway lead generation may target concrete, asphalt, gravel, recycled asphalt, replacement, widening, rural laneways, commercial parking areas, grading and drainage.
The messaging and proof should match the material being offered. A homeowner considering concrete evaluates different concerns from a rural property owner considering gravel or recycled asphalt.
Read more about driveway lead generation.
Search-based lead generation can also support legal, accounting, consulting, document management, logistics, technology and other specialized business services.
B2B buyers often require deeper service pages, comparison content, industry-specific pages, case studies and multiple conversion points before requesting a sales conversation.
The principle remains the same: identify commercially valuable searches, answer the buyer’s questions, establish credibility and create a clear path to contact.
Canadian campaigns should reflect provincial and city targeting, Canadian spelling, local service areas, regulatory language, GST/HST terminology, Canadian call tracking and regional competition.
A contractor serving one Ontario county requires a different architecture from a national B2B company serving all of Canada.
Read more about working with a Canadian lead generation company.
US campaigns may involve larger markets and significant differences between states, counties, cities and suburbs.
The stronger approach is often to prioritize selected metro areas or territories rather than trying to cover the entire country immediately.
State, city, county, suburb and market-specific advertising economics should shape the campaign.
A qualified lead should be defined before the campaign begins. The definition depends on the service, location and pricing model.
Qualification may include the correct service, the correct service area, genuine contact information, a homeowner or decision-maker, reasonable project timing, a suitable minimum project size, a minimum call duration and confirmation that the enquiry is not spam or an existing customer.
A qualified lead is not a guaranteed sale. The business still controls pricing, speed of follow-up, reputation, quoting, availability and the sales conversation.
The campaign moves from opportunity analysis to demand capture and then to lead and revenue measurement.
Review the services, markets, search demand, competition, average customer value, existing website, Google Business Profile, advertising and current lead flow.
Choose the most practical services, locations and commercial model.
Create or improve the website, service pages, location pages, landing pages, Google Business Profile and Google Ads campaigns.
Generate visibility and route calls and forms to the assigned business.
Review lead quality, calls, forms, quotes, jobs and revenue where reporting is available.
Refine targeting, content, ads and conversion paths using real outcomes.
Rankings matter because they create visibility, but they are not the final result.
The stronger questions are how many calls and forms were generated, which became quotes, which became jobs and how much revenue the campaign produced.
A page ranking fourth that consistently generates profitable projects may be more valuable than a first-place ranking that produces no calls.
I do not only advise businesses on lead generation. I build, rank, advertise and operate lead-generation assets myself.
That means I evaluate the cost of building the asset, the time required to earn visibility, the quality of the calls, the contractor’s close rate, the revenue generated and the long-term value of the website.
My experience includes contractor SEO, Google Business Profile visibility, Google Ads, rank-and-rent websites, exclusive lead partnerships, pay-per-lead models, revenue sharing, call tracking, multi-location SEO and conversion-focused content.
I care about rankings, but I care more about what happens after the click.
A traditional agency usually charges a monthly fee to perform marketing services. That model can work when the scope, ownership and reporting are clear.
Some businesses want an agency to build their own search presence. Others want access to an existing lead asset, pay for qualified opportunities or create a performance partnership.
The arrangement should clearly state who owns the assets, how leads are generated, whether they are exclusive, how quality is defined and what happens when the relationship ends.
Ask whether the leads are exclusive or shared, where they come from, who owns the website and ad account, how calls are tracked and how a qualified lead is defined.
Also ask what happens with spam, out-of-area enquiries and duplicated opportunities, and whether results can be connected to quotes, sales and revenue.
A cheap lead that never answers is expensive. A higher-cost lead that becomes a CA$20,000 project may be extremely profitable.
Pricing varies because the economics of each service and market are different.
Cost may be influenced by the service category, average job value, search volume, population, geographic coverage, competition, existing website authority, advertising costs, number of services and locations, exclusivity, qualification standards, campaign ownership and tracking requirements.
Pricing may be structured as a monthly SEO or lead-generation fee, a monthly asset rental, a fixed price per qualified lead, an agreed percentage of tracked revenue or a hybrid arrangement.
The right model depends on the value of the opportunity and the level of tracking the business is prepared to support.
Exclusive arrangements are limited by service and territory. I will not intentionally assign the same exclusive service category and market to multiple competing businesses.
Availability may depend on the country, province or state, city, metro area, county, service category, existing partnerships, search demand, competition, average project value and contractor capacity.
There may already be an operating asset, an available market for a new build or an opportunity to improve the website you already own.
Lead generation services help businesses attract and capture potential customers through SEO, Local SEO, Google Ads, landing pages, websites and other marketing systems. For service businesses, leads are usually calls, quote requests, consultations or appointment enquiries.
Exclusive arrangements may be available in selected industries and markets. Availability depends on the service, territory and whether another partner has already been assigned.
Not under an exclusive lead or territory arrangement. Any other campaign structure will clearly define how leads are generated, qualified and distributed before work begins.
My primary focus is contractors, local service businesses, professional services and specialized B2B companies, including concrete, roofing, waterproofing, foundation repair, excavation, demolition, exterior services and other high-value local trades.
Yes. Campaigns and lead-generation assets may be developed for suitable Canadian and US markets. The strategy is adapted to the country, region, industry and competitive environment.
Most campaigns focus on high-intent search traffic generated through organic Google rankings, Google Maps, Google Ads, service pages, location pages and conversion-focused lead-generation websites.
That depends on the arrangement. In a client-owned campaign, your company owns the website and marketing assets. In a rank-and-rent or lead-asset partnership, I retain ownership and provide access under the agreed arrangement.
Pay-per-lead may be available when service area, qualification and tracking requirements are clear. Revenue-share partnerships may be considered for higher-value services where calls, quotes, jobs and collected revenue can be tracked reliably.
Google Ads can begin generating visibility soon after launch, although optimization is still required. SEO and newly built lead assets generally take longer because they must earn rankings and authority. Existing assets may produce results sooner.
No ethical provider can guarantee an exact number in every market. Search demand, competition, seasonality, reputation, pricing, reviews, website quality and sales follow-up all affect performance.
Your next customer may already be searching for the exact service you provide.
The opportunity is to make sure they find the right page, see a credible offer and have an easy way to contact your business.
Whether you want to improve a website you already own, launch Google Ads, build a new lead asset, rent an established asset, pay for qualified opportunities or explore a performance partnership, the first step is understanding the market.
Email trevor@trevortynes.ca with your business, website, primary services and target market.
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