Local SEO

Local SEO services are extremely important for both national and region specific businesses

Local SEO2018-11-09T09:59:39+00:00

Getting found in Local Market– Our local SEO

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ffective search engine optimisation isn’t achieved with a static, formulaic approach: it’s driven by knowledge and experience, and requires ongoing adaptation to keep up with the latest updates to the Google algorithm.
We continually invest into research and development to ensure we stay at the cutting-edge of digital marketing, giving our consultants the tools and data to consistently achieve results for your business.

Local SEO is about connecting with your audience at that moment they are seeking what you offer.

Whether you want to drive more leads or footfall, a local SEO campaign will help you appear in front of the audience searching in your neighbourhood.

How local SEO works

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rom a user’s perspective, local search results are just like any other. Google or any search engine use their algorithm to determine the best answer to your search – in this case we are looking at localized results.

Search engine algorithms are incredibly complex, and take into consideration a wide-range of factors. Google have stated that they consider over 200 elements to determine the best results. We know that when the search engines determine results that should be local in nature, they consider a particular set of these criteria. They also add in certain considerations just for these types of queries.

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The Process For Our Local SEO Services

Local SEO services are extremely important for both national and region specific businesses. As these prospect clients have found your service/product(s) locally, conversion rates tend to be a lot higher as .

Landing pages for locations

Each of your locations should have an individual home on your website, a page to optimize around. By having a separate page, all the elements can be tailored for that specific location.

Adding town & country in your title tags

For each page you want to rank for a specific location, make sure you add your location, in the format of [town], [county] to the title tag.

Include geographic terms in meta descriptions

Although the meta description tag is not used as a ranking signal, any words used by the searcher will be emboldened in the search results, making them stand out. So, including geographic terms can help draw the searcher’s eye to your listing in the results.

Have N.A.P correct and visible

NAP stands for Name, Address and Phone number, and it is an important concept in local SEO. Having it correct, and consistent, is vital.

Use markup to highlight NAP

Without diving too deep into the world of coding… markup is code we can add to a website to help external machines and programs, such as search engines, understand what our content is about.

Create locally-focused content

If we want to show search engines that we are highly relevant for a location, plus earn prominence through having others share our site, locally-focused content can help.

Why Choose Our Local SEO Service?

How can we help you with Local SEO?

By designing a local SEO service strategy uniquely for your business, we can help you see an improvement in your local search rankings within a number of weeks!

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