Hiring the best content writers places you in the strongest position to gain a competitive advantage in ranking high in any search engine, providing your prospective and current customers along with industry colleagues with the most valuable information possible. Establish your personal and company brand as a thought-leader and value-creator is one of the best investments you can make to ensure short-term and long-term success, no matter your industry.
Usually, having a minimum of 700 words of website content on each page of your site could sharply improve your rankings in the short and long term because Google (and other search engines) like text-based, along with helpful, supporting media-rich, information. More cases than not, especially for highly competitive with a high purchase intent, 1,500-2,000+ words of informative, valuable and relevant content is needed. It is actually very important for the long-term goals of any website because Google algorithms read text. That’s why text information is vital from an SEO point of view.
If people spend more time on your web pages/website, it helps to reduce the Google bounce rate (you can check your website bounce rate via the Google analytics tool). If your website bounce rate is higher it means people are spending less time on your website and it encourages Google to give priority to other pages with more favourable user experience and behavioural signals.